Day 1 · Conference
Sport, society & education
Experts and players from sport and education discuss sport as a driver of development, social cohesion and career guidance. ISMAC, Rabat.
Game-based learning · Education & guidance
Play delivers much more than a good time.
Through play and sport, we share messages, introduce professions and help young people understand themselves better to choose their path. Two programmes have proven it with thousands of students.
+20partner schools in 2022
+1 500students guided by Jeu m'oriente
+800participants at The Adventure Sports Learning 2024
16–35years old: high school and university students
Why play?
Play reveals what grades don't show.
When we play, we dare, cooperate, handle pressure and make decisions. Skills that school rarely measures, but that matter for choosing a path and succeeding.
The problem
- Young people's career guidance difficulties grow every year.
- The choice of a field of study is often based on grades alone.
- Many students know neither their abilities nor what suits them.
What we work on
- Stress and time management during exams
- Discovering future professions and the working world
- Employability, in both the private and public sectors
- Keeping several options open to avoid frustration
Programme 01 · Career guidance
Jeu m'oriente! Career guidance, differently.
A concept that blends playful activities, sports challenges and profile analysis to guide students according to their personality and talents, not just their grades.
- Serious game olympicsThinking, challenges and strategy to reveal how each person decides, cooperates and reacts.
- A proprietary profile analysisOur coaches observe the games and combine several tools to map out each student's profile.
- A personalised reportEvery participant leaves with guidance recommendations tailored to their profile.
- Meeting the working worldDiscovering professions and study programmes, talking with professionals and certified coaches.
2022 : more than 20 schools in the Rabat region and more than 1,500 students. A scientific paper on the approach is in preparation.
The programme on video
Uncovering each student's true profile.
Mohamed Amine Bennis presents the approach during career guidance workshops held at a school: questionnaires, games and challenges to understand what each student wants to do, in Morocco or abroad, in the public or private sector.
“Everyone discovered qualities they didn't know they had: team spirit, communication, time management and working under pressure.”A student, after the workshops
The video is hosted on YouTube and only loads when you click.
Programme 02 · Sport, education & careers
The Adventure Sports Learning, two days to discover yourself.
Riding the momentum of AFCON 2025 and the 2030 World Cup, this programme shows how sport builds decision-making, perseverance and communication, and helps young people picture their future.
Day 2 · Adventure trail
Tournaments, challenges & careers
Football tournament, motivation and perseverance challenges, orienteering, thinking and strategy games, coaching, mentoring and debriefing. FONSAFJS Foundation, Agdal, Rabat.
2024 edition: more than 800 participants aged 16 to 35, high school and university students.
Our approach
Play, observe, guide.
A method of our own, refined since 2022 with thousands of students: play puts everyone in a real situation, our coaches observe, and every participant leaves with personalised feedback on their profile and possible paths forward.
They ran these programmes with us
Schools, institutions and partners.
Developed with École High-Tech in Rabat and the Moroccan Association of Game-Based Learning (AMLP), with the support of partners committed to young people.
The end goal · 2027 pilot
JISR, from knowledge to action.
JISR means “the bridge” in Arabic. It is the culmination of our approach: after finding their path through play and revealing themselves through sport, students move into action. Immersive simulations, business games, sports challenges and hackathons put them in front of real company problems, to turn their knowledge into concrete solutions.
Pilot lab in 2027 at École High-Tech, with partner companies. Knowledge is no longer enough: you have to know how to act.
- 01Jeu m'oriente!
Know yourself and choose your path.
- 02The Adventure Sports Learning
Discover yourself through sport and play.
- 03JISR · From knowledge to action
Solve real challenges and create impact.
Who is it for?
A programme in your institution.
High schools & schools
A day or a series to support final-year students in their choices.
Universities & business schools
Open days, induction, student councils, discovering study programmes.
Foundations & local authorities
High-impact youth initiatives that are measurable and visible.
Companies & sponsors
A concrete CSR initiative: link your brand to young people's future.
Let your students play, learn and find their path.
Let's run Jeu m'oriente or an adventure trail in your institution, or bring your company on board for the next edition.